• Alai [əˈlaɪ] means happy, cheerful in Basque.
Alai [əˈlaɪ] means happy, cheerful in Basque.

Stories and handmade goods connected to surfing and our love of the sea.

Alaia Surf Wax

Homemade surf wax with natural ingredients and lots of love.

Discover

  • It's never too late to follow a dream

  • On July 1954, at the age of forty-one, Betty Pembroke Heldreich Windstedt fell in love with surfing and became a surfing pioneer.
Read more

  • Protect the Brown Bank

  • The cold, dark and overfished waters of the North Sea are hiding marvellous treasures below its waves.
Read more

  • La Maestra

  • Pilar's honest and direct words couldn’t blend better with the wild and raw beauty of the Basque coastline
Read more

It's never too late to follow a dream

On July 1954, at the age of forty-one, Betty Pembroke Heldreich Windstedt fell in love with surfing and became a surfing pioneer. Read more

Protect the Brown Bank

The cold, dark and overfished waters of the North Sea are hiding marvellous treasures below its waves. Read more

La Maestra

Pilar's honest and direct words couldn’t blend better with the wild and raw beauty of the Basque coastline Read more

The Cove

Airbrush paint. Acrylic on canvas. 80 x 40 cm

“My local surf spot Wijk aan Zee (The Netherlands), is near blast furnaces and it’s probably one of the most air-polluted areas in the country. Industry with its cranes, pipes and smokes. It’s like a jungle. It’s reality, but it does have its romance as well", Donald van Os.

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Scenes of endless fun in paradise

When you surf the waters of the North Sea, you’re surfing under rough conditions with strong wind and cold water while daydreaming about sunny days and warmer temperatures. Bringing this vision to reality, Donald van Os, started creating scales of little exotic paradises any surfer dreams of.

Read the story

Created between the green cliffs of the Basque coastline
and the Dutch dunes of the North Sea.