• Alai [əˈlaɪ] means happy, cheerful in Basque.
Alai [əˈlaɪ] means happy, cheerful in Basque.

Stories and handmade goods connected to surfing and our love of the sea.

Create a bee-friendly garden

Free organic flower seeds with each Alaia Surf Wax order

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DISCOVER

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Tip your king over, Tata Steel

For many years, residents have been complaining about the pollution caused by Tata Steel. It is time for the steel producer to take accountability for the environmental damages and immediately stop the pollution. It’s time for Tata Steel to do more than a chess tournament for the community.

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  • Life full of wonder

  • That awe and wonder in Maia’s artwork is a reminder of the beauty around us
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  • It's never too late to follow a dream

  • On July 1954, at the age of forty-one, Betty Pembroke Heldreich Windstedt fell in love with surfing and became a surfing pioneer.
Read more

  • Protect the Brown Bank

  • The cold, dark and overfished waters of the North Sea are hiding marvellous treasures below its waves.
Read more

Life full of wonder

That awe and wonder in Maia’s artwork is a reminder of the beauty around us Read More

It's never too late to follow a dream

On July 1954, at the age of forty-one, Betty Pembroke Heldreich Windstedt fell in love with surfing and became a surfing pioneer. Read more

Protect the Brown Bank

The cold, dark and overfished waters of the North Sea are hiding marvellous treasures below its waves. Read more

Wylder

A silent book by Maia Walczak.

Wylder’s world is full of wonder. Each day is a chance to meet a new forest friend, each night a chance to wish upon a star.

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Life full of wonder

Paddling out in the water, swimming in a lake, going for a walk in the woods, staring at a mountain, or just lying on the grass. When we feel closer and more connected to nature, we somehow feel at the same time closer and more connected to ourselves. And it might just be because, as Maia Walczak says, ‘we are nature’.

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Created between the green cliffs of the Basque coastline
and the Dutch dunes of the North Sea.