• Alai [əˈlaɪ] means happy, cheerful in Basque.
Alai [əˈlaɪ] means happy, cheerful in Basque.

Stories and handmade goods connected to surfing and our love of the sea.

Alaia Surf Wax

Discover
  • It's never too late to follow a dream

  • On July 1954, at the age of forty-one, Betty Pembroke Heldreich Windstedt fell in love with surfing and became a surfing pioneer.
  • Protect the Brown Bank

  • The cold, dark and overfished waters of the North Sea are hiding marvellous treasures below its waves.
  • La Maestra

  • Pilar's honest and direct words couldn’t blend better with the wild and raw beauty of the Basque coastline

It's never too late to follow a dream

On July 1954, at the age of forty-one, Betty Pembroke Heldreich Windstedt fell in love with surfing and became a surfing pioneer. Read more

Protect the Brown Bank

The cold, dark and overfished waters of the North Sea are hiding marvellous treasures below its waves. Read more

La Maestra

Pilar's honest and direct words couldn’t blend better with the wild and raw beauty of the Basque coastline Read more

The Cove

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Scenes of endless fun in paradise

Read the story

Created between the green cliffs of the Basque coastline
and the Dutch dunes of the North Sea.